Last Updated: August 12, 2026
Effective Date: August 12, 2026

Whyldflower Coaching (“Whyldflower Coaching,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website, communicate with us, subscribe to our communications, schedule or participate in coaching services, purchase products or services, or otherwise interact with us online or offline.

Our website and services may be accessible to individuals around the world. Accordingly, this Privacy Policy is intended to address applicable privacy principles and requirements in the United States and, where applicable, other jurisdictions, including the European Economic Area (“EEA”), United Kingdom (“UK”), and Switzerland.

Please read this Privacy Policy carefully. By using our website or providing personal information to us, you acknowledge that you have read and understood this Privacy Policy.

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Who We Are

Whyldflower Coaching is a coaching business focused on helping nurses find their way through the emotional weight of caring for others while learning to extend that same compassion to themselves.

Business Name: Whyldflower Coaching
Owner: Beth Williams
Business Address: 784 S. Clearwater Loop STE B, Post Falls, ID 83854
Email: info@whyldflowercoaching.com
Website: whyldflowercoaching.com

For purposes of applicable data protection laws, Whyldflower Coaching may act as the “controller,” “business,” or similar responsible party for personal information collected through our website and services. If you have questions about this Privacy Policy or how we handle your personal information, please contact us using the information above.

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Information We Collect

We may collect information that identifies, relates to, describes, or could reasonably be associated with you. The information we collect depends on how you interact with us.

Information You Provide Directly

You may voluntarily provide information when you:

• Submit a contact form
• Request information
• Schedule a discovery call
• Schedule or participate in coaching sessions
• Purchase or enroll in coaching services
• Subscribe to our newsletter or email communications
• Download a free resource
• Respond to surveys
• Communicate with us by email, telephone, text, or other communication methods
• Submit testimonials, reviews, or other feedback
• Participate in workshops, programs, or other offerings

This information may include:

• Name
• Email address
• Telephone number
• Mailing or billing address
• Professional information
• Nursing or healthcare-related information you choose to provide
• Information about your goals, challenges, experiences, and circumstances
• Communications you send to us
• Scheduling information
• Payment and transaction information
• Any other information you voluntarily submit

You are not required to provide information that is not necessary for the specific service you are requesting.

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Coaching and Sensitive Information

Because Whyldflower Coaching works with nurses, you may choose to discuss personal experiences, workplace experiences, emotional challenges, professional circumstances, relationships, or other sensitive subjects during coaching. Please use discretion when submitting sensitive information through website forms, email, or other electronic communications.

Why-ldflower Coaching is not a healthcare provider, medical provider, mental health provider, or emergency service. Coaching is not medical care, nursing care, psychotherapy, counseling, diagnosis, or treatment.

We do not require you to provide medical records, diagnoses, treatment information, or other health information to receive coaching. If you voluntarily provide health-related or other sensitive information, we will handle it in accordance with this Privacy Policy and applicable law. However, ordinary email, website forms, scheduling platforms, and similar communications may not provide the same protections as a healthcare system or HIPAA-covered healthcare provider. Please do not send medical records, patient information, protected health information (“PHI”), or confidential information belonging to patients, employers, coworkers, or other third parties to Why-ldflower Coaching.

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Information About Other People

Please do not provide us with personal information about another person unless you have permission or are otherwise legally authorized to do so. In particular, nurses should never submit identifiable patient information, protected health information, medical records, or confidential workplace information through our website, forms, email, coaching platform, or other communication channels. If you accidentally provide such information, please notify us promptly.

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Information Collected Automatically

When you visit our website, certain information may be collected automatically. Depending on the technologies we use, this may include:

• IP address
• Browser type
• Device type
• Operating system
• Approximate geographic location
• Website pages visited
• Referring website
• Date and time of visits
• Time spent on pages
• Links clicked
• Website interactions
• General usage and diagnostic information

This information may be collected through cookies, pixels, analytics technologies, server logs, and similar technologies.

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Cookies and Similar Technologies

Our website may use cookies and similar technologies to operate the website, remember preferences, understand website usage, improve performance, and, where applicable, support marketing.

Cookies may include:

Strictly Necessary Cookies

These cookies may be required for the website to function properly.

Functional Cookies

These cookies may remember preferences or settings.

Analytics Cookies

These cookies help us understand how visitors use our website and which pages are useful.

Marketing Cookies

Where applicable, these technologies may help measure advertising effectiveness or deliver more relevant advertising. Where required by applicable law, we will request consent before placing non-essential cookies or similar technologies on your device. You may be able to control cookies through your browser settings and, where available, through our website’s cookie-consent tools. Disabling certain cookies may affect website functionality.

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How We Use Personal Information

We may use personal information for purposes including:

• Providing coaching services
• Responding to inquiries
• Scheduling appointments
• Managing client relationships
• Processing payments
• Delivering requested resources
• Sending newsletters and requested communications
• Sending service-related communications
• Managing our website
• Improving our website and services
• Understanding website usage
• Maintaining business records
• Preventing fraud, abuse, or unauthorized activity
• Protecting our legal rights
• Complying with legal obligations
• Establishing, exercising, or defending legal claims
• Communicating important changes to our services or policies
• Conducting business administration
• Other purposes disclosed at the time information is collected

We will not use personal information for materially different purposes without providing appropriate notice or obtaining consent when required by law.

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Legal Bases for Processing — EEA, UK, and Switzerland

If applicable data protection laws such as the EU GDPR, UK GDPR, or Swiss data protection law apply to you, we will process personal information only when we have an appropriate legal basis. Depending on the circumstances, our legal bases may include:

Consent

We may process information when you have provided consent, such as subscribing to marketing communications or consenting to certain non-essential cookies. You may withdraw consent at any time, although withdrawal does not affect processing that occurred before withdrawal.

Contract

We may process information when necessary to provide services you have requested or to take steps at your request before entering into an agreement.

Legal Obligation

We may process information when necessary to comply with applicable legal obligations.

Legitimate Interests

We may process information when necessary for legitimate business interests, provided those interests are not overridden by your rights and interests. These interests may include website security, fraud prevention, business administration, service improvement, and communicating with existing clients. Where we rely on legitimate interests, we consider and balance those interests against applicable privacy rights.

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How We Share Personal Information

We do not sell your personal information. We may share personal information with carefully selected service providers and other parties when reasonably necessary to operate our business. These may include:

• Website hosting providers
• Website platforms
• Scheduling providers
• Email marketing providers
• Payment processors
• Customer relationship management platforms
• Video conferencing providers
• Cloud storage providers
• Analytics providers
• Professional advisers
• Accounting providers
• Legal advisers
• Information technology and security providers

These providers may process personal information on our behalf and may be subject to contractual or legal obligations concerning the information. We may also disclose information:

• When required by law
• In response to lawful governmental requests
• To comply with a court order or legal process
• To protect our rights, property, or safety
• To protect the safety of clients or others
• To investigate fraud, abuse, or security incidents
• In connection with a business transfer, merger, acquisition, financing, restructuring, or sale of assets

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Third-Party Services

Our website may contain links to or integrations with third-party services. Examples may include:

• Scheduling platforms
• Payment processors
• Social media platforms
• Email platforms
• Video conferencing services
• Analytics services
• Website hosting services

These third parties may collect and process information according to their own privacy policies. We are not responsible for the privacy practices of third-party websites or services that we do not control. We encourage you to review the privacy policies of any third-party service before providing information to it.

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International Data Transfers

Because we may use service providers located in different countries, your personal information may be transferred to, stored in, or processed in countries other than the country where you live. Those countries may have privacy laws that differ from the laws in your jurisdiction. Where applicable law requires safeguards for international transfers, we will use appropriate mechanisms, which may include adequacy decisions, standard contractual clauses, contractual safeguards, or other legally recognized transfer mechanisms. By using our website or services, you understand that your information may be processed internationally, subject to applicable legal requirements.

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Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing services, maintaining business and financial records, resolving disputes, enforcing agreements, and complying with legal obligations. Retention periods may vary depending on:

• The nature of the information
• Why we collected it
• Whether you remain a client
• Legal and regulatory requirements
• Accounting and tax requirements
• The need to establish or defend legal claims
• Security and fraud-prevention requirements

When personal information is no longer reasonably necessary, we will delete, anonymize, or securely dispose of it, subject to applicable law.

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Data Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, disclosure, or destruction. Depending on the circumstances, security measures may include:

• Access controls
• Password protection
• Encryption where appropriate
• Secure website connections
• Limited access to personal information
• Vendor security controls
• Device and account security measures
• Secure disposal practices

However, no method of electronic transmission or storage is completely secure. Therefore, we cannot guarantee that your information will never be accessed, disclosed, altered, or destroyed as a result of a security incident.

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Your Privacy Rights

Depending on where you live and the laws that apply to you, you may have rights regarding your personal information. These may include the right to:

• Know whether we process your personal information
• Request access to personal information
• Request correction of inaccurate information
• Request deletion of personal information
• Request restriction of processing
• Object to certain processing
• Withdraw consent where processing is based on consent
• Request portability of certain information
• Opt out of certain marketing communications
• Opt out of certain forms of sale or sharing where applicable
• Appeal certain privacy decisions where required by law
• Lodge a complaint with an applicable data protection authority

Not all rights apply in every jurisdiction, and certain legal exceptions may apply.

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California Privacy Rights

If you are a California resident, California privacy laws may provide you with additional rights regarding your personal information. Depending on applicable law, you may have the right to:

• Know and access categories and specific pieces of personal information collected about you
• Request correction of inaccurate personal information
• Request deletion of personal information
• Opt out of the sale or sharing of personal information, where applicable
• Limit certain uses or disclosures of sensitive personal information, where applicable
• Receive equal treatment for exercising privacy rights

We do not discriminate against you for exercising rights provided by applicable California privacy laws. To submit a California privacy request, contact us using the information in the “Contact Us” section below. We may need to verify your identity before completing certain requests. We may request information reasonably necessary to confirm that you are the person about whom we hold personal information. We will not require you to create an account solely to submit a privacy request.

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European Economic Area, United Kingdom, and Switzerland Rights

If you are located in the EEA, UK, or Switzerland, applicable privacy law may provide additional rights, including rights to:

• Access your personal information
• Correct inaccurate information
• Request deletion
• Restrict processing
• Object to processing
• Receive certain information in a portable format
• Withdraw consent
• Object to direct marketing
• Request information about international transfers
• Lodge a complaint with your applicable supervisory authority

Where we rely on legitimate interests for processing, you may have the right to object to that processing. Where we process information for direct marketing, you may object to that marketing at any time. Where applicable, we will respond to rights requests within the time required by law.

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Marketing Communications

If you voluntarily subscribe to our newsletter, mailing list, or other marketing communications, we may use your email address and other information to send you:

• Educational content
• Coaching information
• Resources
• Newsletters
• Workshops or event announcements
• Offers
• Business updates

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in the communication or contacting us directly. Even if you opt out of marketing communications, we may still send non-promotional communications when necessary, such as messages concerning an existing coaching relationship, appointment, transaction, security matter, or legal notice.

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Testimonials and Reviews

If you voluntarily provide a testimonial or review, we may use it for marketing purposes only with appropriate permission. We will not publish your full name, photograph, professional information, or other identifying information in a testimonial without appropriate authorization. If you provide permission to use a testimonial, you may contact us to request that it be removed, subject to applicable legal and business requirements.

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Social Media

Whyldflower Coaching may maintain social media accounts or use social media features on its website. If you interact with us through social media, the social media platform may independently collect information about you. Your interactions are subject to the privacy policy and terms of the applicable social media platform. We do not control the privacy practices of third-party social media companies.

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Children’s Privacy

Our website and coaching services are intended for adults. We do not knowingly collect personal information from children under 13 in the United States or from individuals below the applicable age of consent in jurisdictions where a different age applies. If you believe a child has provided personal information to us without appropriate parental or guardian consent, please contact us. If we learn that we have collected personal information from a child in circumstances where collection was not permitted, we will take reasonable steps to delete it.

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Do Not Track

Some browsers may transmit “Do Not Track” signals. Because there is currently no universally accepted standard for responding to such signals, our website may not respond to them unless required by applicable law. Where required by applicable law, we will honor recognized opt-out preference signals.

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Legal Disclosures

We may disclose personal information when we reasonably believe disclosure is necessary to:

• Comply with applicable law
• Respond to legal process
• Respond to governmental requests
• Enforce our agreements
• Protect our rights
• Protect our property
• Protect our clients or others
• Investigate fraud or security incidents
• Prevent harm or illegal activity

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Data Breaches

If we become aware of a security incident involving personal information, we will investigate and take reasonable steps to contain and remediate the incident. Where notification is required by applicable law, we will notify affected individuals and/or applicable regulatory authorities within the legally required timeframe.

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Your Responsibility Regarding Confidential Information

Whyldflower Coaching encourages clients to protect their own privacy when using electronic communications. Please do not submit:

• Patient-identifying information
• Protected health information
• Medical records
• Employer-confidential information
• Coworker-confidential information
• Passwords
• Financial account credentials
• Social Security numbers
• Other highly sensitive information unless specifically requested and appropriate

You are responsible for ensuring that information you submit does not violate your professional, contractual, employment, or legal obligations.

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Links to Other Websites

Our website may contain links to websites operated by third parties. We provide these links for convenience and informational purposes. Once you leave our website, we do not control the privacy practices of the third-party website. We encourage you to review the privacy policy of every website you visit.

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Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes may be necessary because of:

• Changes to our services
• Changes to technology
• Changes to our data practices
• Changes to applicable law
• Changes to third-party service providers
• Regulatory guidance

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy. Where required by law, we will provide additional notice of material changes. We encourage you to periodically review this Privacy Policy.

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Complaints

If you believe we have not handled your personal information appropriately, please contact us first so that we have an opportunity to address your concern. Depending on where you live, you may also have the right to lodge a complaint with the data protection or privacy regulator in your jurisdiction. Individuals in the EEA may contact their local data protection supervisory authority. Individuals in the UK may contact the Information Commissioner’s Office (ICO). Individuals in California may contact the California Privacy Protection Agency or California Attorney General, as applicable.

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No Waiver of Legal Rights

Nothing in this Privacy Policy is intended to limit or waive any privacy rights that cannot legally be limited or waived under applicable law. If any provision of this Privacy Policy is found to be invalid or unenforceable, the remaining provisions will remain in effect to the extent permitted by law.

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Applicable Law

This Privacy Policy is intended to operate consistently with applicable privacy and data protection laws. Where the laws of the jurisdiction in which you reside provide greater privacy protections than those described here, those mandatory protections will apply to the extent required by law.

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